News Page Peruvian Odyssey

1. HP Technology Helps DreamWorks Animation’s Summer Feature Kung Fu Panda Soar to New Creative Heights (10 June 2008)

Moviegoers worldwide are sure to be delighted by the breakthrough animation achieved through the combination of HP technology and DreamWorks Animation’s creativity as DreamWorks Animation SKG Inc.’s (NYSE: DWA) highly anticipated summer movie, Kung Fu Panda, hits theaters today.

HP also partnered with DreamWorks Animation, Nickelodeon and McDonald’s to bring Kung Fu Panda to life outside the movie theater in fun, interactive ways, including an HP “The Computer Is Personal Again” TV spot featuring Po the Panda, downloadable activities and crafts, and a choreographed “The Panda” dance that the whole family can learn.

“We’ve been working with HP for years to develop and implement technology that enhances our creativity,” said Jeffrey Katzenberg, chief executive officer and director, DreamWorks Animation. “With the help of HP technology, our animators are now creating movies that were simply impossible to make even last year.”

The technology and marketing behind the film is the latest example of the ongoing collaboration between HP and DreamWorks Animation that continuously delivers “the next big thing” in the media and entertainment industry.

“HP has always been committed to bringing innovations to market that help all types of customers unleash their creative genius, whether they are high-profile studios or everyday people,” said Satjiv S. Chahil, senior vice president, Global Marketing, Personal Systems Group, HP. “By partnering with other leading consumer brands like McDonald’s and Nickelodeon to tell the story of Kung Fu Panda, we can bring DreamWorks Animation’s creativity to life.”

From The HP News, June 2008
http://www.hp.com/hpinfo/newsroom

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2. Air Astana signs a firm order for six A320s (12 June 2008)

Air Astana, the flag carrier of Kazakhstan, has signed a firm contract for the purchase of six A320s, as part of its expansion programme on domestic and medium-haul routes. The contract, which is the airline’s first with Airbus, confirms the Memorandum of Understanding which was announced in December 2007.

Air Astana's A320s will feature the brand-new cabin recently introduced on all members of the A320 Family, which provides more comfort and space for passengers in a modern and quiet environment. The aircraft on order will accommodate up to 148 passengers in a two-class cabin layout. The choice of engines has not yet been made. The aircraft will join Air Astana's existing fleet which already includes some A320 Family aircraft, which are currently being operated on its domestic and international network.

Peter Foster, President of Air Astana said, "This order is consistent with our strategic business plan aimed at expanding our fleet, and continuously improving the service to our passengers. The A320, which combines operational efficiency with unprecedented cabin comfort, fits perfectly in with our long-term strategy of providing modern and productive aircraft."

"We are delighted Air Astana has decided to expand its Airbus fleet. Air Astana will benefit from the aircraft's advanced technology and high fuel efficiency, while its passengers will undoubtedly like the new cabin, which has become even more spacious, lighter and quieter. We are happy to contribute to the success of this fast-growing airline with our market leading A320 Family," highlighted Airbus Chief Operating Officer, Customers John Leahy.

The A320 Family, which includes the A318, A319, A320 and A321, is recognised as the benchmark single-aisle aircraft family. The A320 Family's optimised cabin cross-section - the widest single-aisle fuselage on the market - sets the standards for passenger cabin adaptability in this segment allowing for top-of-the-range comfort with wider seats and aisles. Each aircraft features fly by wire controls and all share unique cockpit commonality across the range. This allows pilots to fly the whole family, and enables the same team of mechanics to maintain the aircraft, generating valuable savings in training and operational efficiency. With proven reliability and extended servicing periods, the A320 Family has the lowest operating costs of any single aisle aircraft. In addition, the A320 Family is an environmentally responsible neighbour, offering the lowest fuel burn, emissions and noise footprints in its class.

From The Airbus Industries News June, 2008
http://www.airbus.com

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3. HP Redefines Home Computing, Putting the Digital Lifestyle at People’s Fingertips with New TouchSmart PCs (16 June 2008)

HP today unveiled a new generation of all-in-one PCs that change the way people interact with their computers by making digital entertainment a truly compelling, hands-on experience.

The new HP TouchSmart family of PCs features HP software designed specifically for touch. A finger tapped or swept across the high-resolution screen delivers quick access to information, entertainment and social networks. Without using a keyboard or mouse, consumers can play music and create playlists, zoom in or out of photos, and quickly check the weather or watch TV.

HP TouchSmart PCs are designed to resemble the lines of a messenger bag and to fit wherever life happens, whether in the living room to entertain friends, in the den as a social hub, or in the home office. The simple yet sleek design and natural user interface adds style and elegance anywhere it is placed.

“Our engineers have created a fun, engaging and simple touch experience for the home that nobody else offers today,” said John Cook, vice president of marketing, Worldwide Consumer PC Business, HP. “We’re changing personal computing from just feeds and speeds to an experience influenced by consumer trends and design that anticipates customer’s needs. The HP TouchSmart PC is all about reinventing the personal computer experience.”

From The HP News, June 2008
http://www.hp.com/hpinfo/newsroom